After watching
Kezia Williams and
Chris Besselling on the
FDA website it gave me an insight into the factors that need to be focused on so that the film can be set apart from the rest. I can use this information to help me make my film be different from the others.
Kezia Williams stated that at any moment during the film campaign distributors will look for key themes, unique selling points and
hooks. She also said that emotional and engaging aspects of the film can be used to grab the audiences attention.
Chris Besselling, marketing director for Pathe UK explains how he looks for
hooks or
key selling points as early as he can in the making of a film. He goes on to explain how a selling point of a
non blockbuster would be different to that of a
blockbuster.
Basic understanding of how distributors identify the USP of different films.
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