DISTRIBUTION

Kezia Williams explained that, in a congested marketplace, a film distributors aim is too position a film in a way that it stood out for its target audience. Chris Bessling offered me a series of insights into how film distributors market a films USP(unique selling point) such as its star cast, provenance (such as its literal adaptation or biopic credentials), its wards and good reviews. It also said how to position the film as a unique cinema experience come the week of release. 

Matt Smith of the FDA tells us that spend on digital has increased enormously. For instance, trailers are now cut for portrait viewing on smart phones. Digital includes all social media platforms (Twitter, Facebook, Instagram etc) that work as a synergetic whole in promoting a product. Matt Smith also refers to paid for marketing as a distinct form of free publicity. Social media can generate a viral market - free publicity. 

I choose to make my collage on the film IT Chapter 2. This was because the film was the sequel to IT which earned over $700million. The genre of IT is horror and this would attract a certain type of audience to the film even before other people would have watched the trailers, or read the films instagram, facebook, twitter and website pages.

IT is about a group of friends coming together to over come the evil force which terrifies the children of the town every 27years when a clown (Pennywise) emerges from the sewers. It was directed by Andrés Muschietti. IT was an adaptation of the famous Stephen King novel. This meant that the film was a literary adaptation of the novel. After the huge success of the first IT movie IT Chapter 2 had a large following before the film had reached screens. IT chapter 2 is set 27 years later than the first IT film the characters, who are all adults and have lead separate lives are forced to come together one last time to defeat the even stronger Pennywise. Although having a large following from the first movie It Chapter 2 did not do as well as expected only earning $70million.