RESEARCH: HOW THE CAMPAIGN WORKS?

Task 1: Prints and Advertising 

Advertising: Mark Jones, Film Distribution and Publicity Consultant says that the largest spend of any P&A budget will be on advertising. Distributors can advertise through a number of 

• Posters
• Trailers
• Press advertising
• T.V. advertising
• Websites
• Outdoor
• Radio advertising
• Merchandise/Cross-promotion
• Online social media

The Poster 

Online Marketing: Chris Beselling, director of marketing at Pathe UK states that digital marketing needs to be at the forefront of their thinking. He says that social media platforms allow for millions of voices to be heard and that a film needs to work hard to maintain its deserved position in that space.

Task 3: Types of Trailers

Trailers are one of the key elements in drawing an audience in to watch a film. A trailer should interest and hook a viewer into making them want to see more. Trailers also give the audience a sense of the genre of the film, who is acting and directing the film and when the audience can expect the film to be released. 

I looked at different types of trailers for Mr Holmes, Teaser, Full, TV spot. I looked to see how each trailer was different and how it managed to show the selling point of the film. 

Type of Trailer example: Mr Holmes 

Teaser trailer: This type of trailer is under a minute long and is used to build curiosity about the film. This teaser trailer is from Mr Holmes and is told through the eyes of an ageing Sherlock Holmes. As he tries to solve a case that he has never been able to solve before and tries to correct the myths that surround him.

                                

Full trailer: This type of trailer is used to show more about the film such as cast members, a brief overview of the plot of the film as well as hooks that will make someone want to come and see the film. A full trailer shows more of the film without spoiling the film. The way that this full trailer is done is very clever as the voice that is over the trailer is that of the main character. He goes on to explain what is it he wants to solve which is a unique selling point for the film and this can hook audiences on the film.

TV spot: This type of trailer lasts 30seconds. The trailer will focus on a key hook which will grip the audience watching the short trailer. TV spot trailers give the audience a brief look at who is in the cast and who is the directors and producers  

                                

Task 4: Trailer Analysis

Task 5: Trailer Maker,

On the FDA website I decided that I would try and used the trailer making feature. Through using this feature I was able to find the key selling points from clips of the film 'Suffragettes'. I liked how i could change the clips around and make add a music to it. The trailer maker prevented me from putting transitions in which meant that it was very jumpy and not as smooth as I would have liked.