CONSTRUCTION: MERCHANDISE

 I decided that I would add a shop component to my website as this helped to give it a more professional look. I thought about what products I could sell to my target audience and came up with a number of designs. The first product I thought of was a hoodie as it is very common for clothing to be sold when films are released. I decided to incorporate both the blood drip font and the axe man. The second product I decided to create was the phone cases I decided to make two different designs of the phone case. The first design was just with the blood drip font. The second design I included the axe man as-well. I then came up with the idea of creating branded playing cards. These help to tie in elements of my promo pack as my poster contains a background of a playing card as they feature throughout our production. This product is very unique to our trailer. The final product I came up with was the idea of a branded face mask, as we are still living with the Coronavirus I thought that creating a branded face mask would be a good idea. This is is because people are in need of face masks and it boasts as another form of promotion as the brand name and font is on the front of the mask. 

CONSTRUCTION: SOCIAL MEIDA

 In order to distribute my film I created a number of different social media pages. I decided to create an  Instagram and Twitter page for my film as when researching I found that my target audience of people aged 15-35 mainly used both of these pages. Social media is used by film companies to provide information to their target audiences.  Social media pages can be used to show behind the scenes, teaser trailers and the full trailer. 

By using Instagram and Twitter I intended to post information about my film, reviews, information about screenings and links to my film website. I will release my film poster on my films social media pages to build suspense before I release the trailers. 

PLANNING: CALL SHEET

 

A Single's Pitch Deck by Casey Drewett

CONSTRUCTION: PLANNING TO FILM

To gain a greater understanding of how we would set up lights, camera position/angles and prop positions we went to one of our locations which was the abandoned shed. Whilst we were there we took some establishing shots to show how we'd set up the lights and the cameras and props. 

After we took these photos of the shed we had to remove some debris such as branches, metal wires and the table to allow us to have more room to move around and create the sinister look we wanted the room to have. This is the room were our athlete Dan Clifton will be kidnapped and held hostage in by our serial killer. We set a chair in the centre of the room and placed a tripod with a camera on it facing the chair. This helped to give us an idea of how we wanted to shoot this scene. The use of two portable led floodlights allowed us to see how the lighting would help to create our sinister scene. The decision to place the camera in front of the chair was so that we can capture the raw emotion of fear and terror on our actors face as he talks directly to the camera. The use of low angle shots helped to show that he is tied to the chair. 

The second location we wanted to film at was in the woods. At this location we planned to film the running sequence of the athletes and where the detective finds all of the dead bodies. When looking at how to film the running sequence we decided to use crab shots, tracking shots and pan shots. 

CONSTRCTION: BBFC CERTIFCATE

 As our film/film opening is a British film we created a BBFC certificate which shows the age rating for our film. We went on the BBFC website and we looked at the requirements that make a film age rating 15. The list below shows these requirements.

Age rating 15

• Dangerous behaviour - Dangerous behaviour (for example, suicide, self-harming and asphyxiation) should not dwell on detail which could be copied. Whether the depiction of easily accessible weapons is acceptable will depend on factors such as realism, context and setting.
• Discrimination - The work as a whole must not endorse discriminatory language or behaviour, although there may be racist, homophobic or other discriminatory themes and language.
• Language - There may be strong language. Very strong language may be permitted, depending on the manner in which it is used, who is using the language, its frequency within the work as a whole and any special contextual justification.
• Nudity - There are no constraints on nudity in a non-sexual or educational context. Sexual nudity may be permitted but strong detail is likely to be brief or presented in a comic context.
• Sex - Sexual activity may be portrayed, but usually without strong detail. There may be strong verbal references to sexual behaviour. Repeated very strong references, particularly those using pornographic language, are unlikely to be acceptable. Works whose primary purpose is sexual arousal are unacceptable.
• Sexual violence and sexual threat - There may be strong verbal references to sexual violence but any depiction of the stronger forms of sexual violence, including rape, must not be detailed or prolonged. A strong and sustained focus on sexual threat is unacceptable.
• Threat and horror - There may be strong threat and horror. A sustained focus on sadistic threat is unlikely to be acceptable.
• Violence - Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic violence is also unlikely to be acceptable. 

From this list we created our own BBFC certificate which stated the age ratings and what subjects will be shown in our film (which is strong nudity, violence and language).

CONSTRUCTION: QR CODE

I decided that I would create a QR code to put on my film poster. This is because it would allow people to scan the QR code and be taken to our website and social media pages where they can find out more information about our film, as well as behind the scenes exclusives. 

How to make a QR code

Step 1: Select a QR code generator 

There are a number of QR code generators available on the internet. Some of the most popular include Kaywa,  QR Stuff , Visualead, GOQR.me. I will be using QR Creator. Things to look for when choosing a QR code generator are whether you can design a code that is unique to your brand, if you can analyse the performance or whether it is compatible with popular and common QR code readers e.g phones and iPads. 

Step 2: Design and linking it up

A number of these QR code generators allow you to create your QR code into a logo for your brand. You can change the colours of the QR code to reflect the theme of your website. I've selected  QR Creator  one of the QR generators mentioned above.  This shows how easy it is to create a QR code for our product and company. 

1. Select the type of content you want your consumer to be sent to when they scan your QR code. For example for a URL you'd do this 

2. Insert the content (URL for this) 

3. View the preview and customise as you choose

With this QR generator I could change the size of my code and the colour scheme of it. 

Step 3: Test the QR code 

You should remember to check if the QR code you have just created will work. You can do this on most phones by opening the camera and scanning the QR code. If the code is correct it will come up saying 'open in browser', by clicking on it  you will be taken to the website or the social media pages which are in the QR code. 

Step 4: Track and analyse performance

This will allow you to see how consumers are interacting with your brand. You want to be able to see how much traffic the QR code is pushing towards your website and social media pages. Monitoring this can help increase the amount of people that will see your production which could make them want to go and see it when it is released. 

QR Code Best Practises: Some Important Do's and Don'ts

After creating your QR code it is now time to talk about some practices which will allow for your QR code to be actually used. 

QR Code Do's 

1) Put QR codes where it is easy to scan and so that consumers have enough time to properly scan the code so that they can access your content. Whilst it is sometimes interesting to see QR codes on TV adverts or on billboards they are not very user friendly locations. You will need to place your QR codes where consumers have enough time to scan the code and where there is enough Wi-Fi and phone service that will allow them to easily access your content. 

2) Do optimise mobile performance. This is because most people will be scanning the code with their phones so where you are sending them should be best suited for mobile phone usage. Which will give them the best possible experience. 

3) Do offer a call-to-action (CTA). This will tell people what they are supposed to do when they open they scan the code. Some people will not know what exactly a QR code does and some will not know want to scan unless they think that there is a good reason to scan. 

QR Code Don'ts

1) Make sure that your code does not require a special scanner. The QR code should be app-agnostic so everyone can scan your QR code without any issues. A lower entry barrier allows for success for both you and the user to occur. 

2) Don't use QR codes just because you can. It is often common for companies to include QR codes as they feel that they can get more online traffic and more attention to their brand. However, sometimes this is not the case as some of the content that companies try and use a QR code for can provide the user with a negative experience. QR codes should be used and designed so that they fit mobile platforms. 

CONSTRUCTION: SMASH CUT

Beech town High Disco by Ross Morrison