Tuesday, January 12, 2021

CONSTRUCTION: MERCHANDISE

 I decided that I would add a shop component to my website as this helped to give it a more professional look. I thought about what products I could sell to my target audience and came up with a number of designs. The first product I thought of was a hoodie as it is very common for clothing to be sold when films are released. I decided to incorporate both the blood drip font and the axe man. The second product I decided to create was the phone cases I decided to make two different designs of the phone case. The first design was just with the blood drip font. The second design I included the axe man as-well. I then came up with the idea of creating branded playing cards. These help to tie in elements of my promo pack as my poster contains a background of a playing card as they feature throughout our production. This product is very unique to our trailer. The final product I came up with was the idea of a branded face mask, as we are still living with the Coronavirus I thought that creating a branded face mask would be a good idea. This is is because people are in need of face masks and it boasts as another form of promotion as the brand name and font is on the front of the mask. 







Monday, January 4, 2021

CONSTRUCTION: SOCIAL MEIDA

 In order to distribute my film I created a number of different social media pages. I decided to create an  Instagram and Twitter page for my film as when researching I found that my target audience of people aged 15-35 mainly used both of these pages. Social media is used by film companies to provide information to their target audiences.  Social media pages can be used to show behind the scenes, teaser trailers and the full trailer. 

By using Instagram and Twitter I intended to post information about my film, reviews, information about screenings and links to my film website. I will release my film poster on my films social media pages to build suspense before I release the trailers.